DSW Inc.’s new Las Vegas store has all the flair befitting a store hitting that flashy city.
The Columbus-based retailer opened its shop in the Showcase Mall on the fabled Strip, but it isn’t the standard DSW store. It’s smaller than the typical, but does showcase the company’s commitment to innovation.
Unique to that DSW is the Shoevator, aka the shoe elevator. It’s a display wall of shoes with three elevator lifts serviced from a mezzanine level over the sale floor.