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Innovate UK backs ColorwayAR: next-generation of immersive technology that replaces physical prototypes with augmented reality

Innovate UK Backs ColorwayAR: Next-generation Of Immersive Technology That Replaces Physical Prototypes With Augmented Reality

• ColorwayAR is a 21-month industrial research project led by Foundry, in partnership with creative consultancy, The Footsoldiers.

• Designers and creative professionals will be able to view objects in AR before physical sampling occurs, saving time and resources.

• The project incorporates visualization technology from Foundry’s Academy Award winning Nuke software.

London, 17 July 2018: Leading creative software developer, Foundry, is today unveiling details of ColorwayAR, a 21-month industrial research project backed by Innovate UK, which will allow creative professionals to streamline pipelines by viewing designed objects in augmented reality (AR), long before physical prototyping occurs. Foundry leads the project and can announce the involvement of partners The Footsoldiers: one of the largest independent footwear design consultancies in the world.
This next-generation technology will allow product designers to create interactive AR environments inside Foundry’s Colorway application. They will be able to share their built AR environment with internal and external stakeholders, who can then interact and collaborate within that space.

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