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Panasonic’s Deodorizer Freshens Your Shoes While You Sleep

Panasonic’s Deodorizer Freshens Your Shoes While You Sleep

In a world where self-driving cars are taking to the roads and computers are having casual conversations with salon receptionists, it’s easy to forget that many companies are still working hard on solutions for low-tech, everyday problems. Smelly feet, for example. You’d think we’d have that nailed by now, but as Panasonic’s newest launch demonstrates, there’s still a lot of innovation to be had in this arena. Forget simply slapping a couple of scented insoles into your kicks — Panasonic, the brains behind the deodorizing coat hanger, wants the business of shoe deodorizing to be a tech experience.

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